Digital rewards programs are the latest trend in customer retention, borrowing heavily from the recent wave of gamification. They are one of the best ways to show customers that you care about their experience and value their support for your business. Loyalty programs reward customers for frequent engagement with your brand through a structured marketing strategy with unique activities that fit your audience. The main goal is to increase customer loyalty by rewarding the most profitable customers for repeat purchases and developing habits. Increase the chances of regular customers sharing their joy with your brand no matter where they are with digital rewards.