Gift-giving has been an integral part of human culture for centuries. Whether it's for birthdays, anniversaries, or special occasions, the act of giving a gift often goes beyond the material item itself. It's about expressing appreciation and connecting with others on a deeper emotional level. In recent years, gift cards have gained popularity as an alternative to traditional presents. But have you ever wondered why gift cards have such a powerful impact on our emotions? In this article, we will explore the psychology behind gift-giving and how gift cards tap into our deepest feelings.

You want to create an employee incentive program that keeps both field and office teams motivated and engaged. This approach ensures that you stay on top of the incentives currently driving employee engagement, but what does this look like? Personalizing incentive programs is effective, impactful, and positively affects employee engagement. Here are some examples of incentives that have been proven to attract and motivate employees in the long run.