Gift-giving has been an integral part of human culture for centuries. Whether it's for birthdays, anniversaries, or special occasions, the act of giving a gift often goes beyond the material item itself. It's about expressing appreciation and connecting with others on a deeper emotional level. In recent years, gift cards have gained popularity as an alternative to traditional presents. But have you ever wondered why gift cards have such a powerful impact on our emotions? In this article, we will explore the psychology behind gift-giving and how gift cards tap into our deepest feelings.