Gifting in a professional setting can be a tricky endeavor. While gift cards are a popular choice for many occasions, there are certain etiquette guidelines to consider ensuring your gift is well-received and appropriate. Here are some do's and don'ts to keep in mind when giving gift cards in a professional context.

As we navigate through a rapidly evolving world, gift cards have become an increasingly popular choice for gifting. They offer convenience, flexibility, and the opportunity to personalize the shopping experience. In the remainder of this year, we can expect to see several emerging trends that will shape the gift card landscape. Let's explore the top eight gift card trends to watch out for!

Gift-giving has been an integral part of human culture for centuries. Whether it's for birthdays, anniversaries, or special occasions, the act of giving a gift often goes beyond the material item itself. It's about expressing appreciation and connecting with others on a deeper emotional level. In recent years, gift cards have gained popularity as an alternative to traditional presents. But have you ever wondered why gift cards have such a powerful impact on our emotions? In this article, we will explore the psychology behind gift-giving and how gift cards tap into our deepest feelings.

It's no secret that marketing and sales are essential to any B2B company. However, it's not enough to simply develop a solid brand and put out some great content. If your business is going to thrive in the modern marketplace, you need the right tools for success. In this article, we'll highlight what those tools are and how they can help make your B2B marketing strategy more effective than ever before!

In today's highly competitive job market, retaining employees has become a top priority for organizations. Not all companies can have perks like free lunches and open gyms, but there are still many ways to show your employees how much you appreciate them. While pay and benefits are important factors, recognition and rewards also play a significant role! In this post, we'll discuss four different gift card categories to retain your employees this year.

You've probably heard that gift cards are a great way to boost holiday sales, but did you know they can also help your business in many other ways? You might be surprised. Gift cards are easy to implement, and their benefits go way beyond convenience alone. That's why we've put together this list of eight reasons why gift cards are a smart move for businesses of all kinds!

Choosing gifts for a single person may be difficult but choosing gifts for a group of people can be intimidating. Gift cards are expected to be a popular present this holiday season. Strategizing gift card types with appreciation will ramp up your rewards program or increase employee engagement in your company. This article will explore why so many companies are using gift cards to engage, motivate, and acknowledge their employees and customers.

Customers love getting free gifts, so why not give them the much-desired opportunity to treat themselves or their friends for free? With 50% of annual gift card sales occurring during the holiday season and a growing number of virtual gift offerings, offering this option to your customers is an unmissable opportunity this year.    

If you're having a hard time managing your team remotely, you're not alone. Remote work has several benefits, such as lower employee turnover and better employee retention, making it easier for both employers and employees. However, keeping employees motivated during the COVID-19 outbreak can be challenging. Implementing creative solutions to fit a remote setting can help your virtual team adapt to changes and be comfortable with uncertainty.  Whether you're new to remote team management or have years of remote driving experience, this article will teach you how to energize and inspire members of your virtual team all from home.

You want to create an employee incentive program that keeps both field and office teams motivated and engaged. This approach ensures that you stay on top of the incentives currently driving employee engagement, but what does this look like? Personalizing incentive programs is effective, impactful, and positively affects employee engagement. Here are some examples of incentives that have been proven to attract and motivate employees in the long run.