It's no secret that marketing and sales are essential to any B2B company. However, it's not enough to simply develop a solid brand and put out some great content. If your business is going to thrive in the modern marketplace, you need the right tools for success. In this article, we'll highlight what those tools are and how they can help make your B2B marketing strategy more effective than ever before!

In today's highly competitive job market, retaining employees has become a top priority for organizations. Not all companies can have perks like free lunches and open gyms, but there are still many ways to show your employees how much you appreciate them. While pay and benefits are important factors, recognition and rewards also play a significant role! In this post, we'll discuss four different gift card categories to retain your employees this year.

You've probably heard that gift cards are a great way to boost holiday sales, but did you know they can also help your business in many other ways? You might be surprised. Gift cards are easy to implement, and their benefits go way beyond convenience alone. That's why we've put together this list of eight reasons why gift cards are a smart move for businesses of all kinds!

Choosing gifts for a single person may be difficult but choosing gifts for a group of people can be intimidating. Gift cards are expected to be a popular present this holiday season. Strategizing gift card types with appreciation will ramp up your rewards program or increase employee engagement in your company. This article will explore why so many companies are using gift cards to engage, motivate, and acknowledge their employees and customers.

Customers love getting free gifts, so why not give them the much-desired opportunity to treat themselves or their friends for free? With 50% of annual gift card sales occurring during the holiday season and a growing number of virtual gift offerings, offering this option to your customers is an unmissable opportunity this year.    

If you're having a hard time managing your team remotely, you're not alone. Remote work has several benefits, such as lower employee turnover and better employee retention, making it easier for both employers and employees. However, keeping employees motivated during the COVID-19 outbreak can be challenging. Implementing creative solutions to fit a remote setting can help your virtual team adapt to changes and be comfortable with uncertainty.  Whether you're new to remote team management or have years of remote driving experience, this article will teach you how to energize and inspire members of your virtual team all from home.

You want to create an employee incentive program that keeps both field and office teams motivated and engaged. This approach ensures that you stay on top of the incentives currently driving employee engagement, but what does this look like? Personalizing incentive programs is effective, impactful, and positively affects employee engagement. Here are some examples of incentives that have been proven to attract and motivate employees in the long run.

Creating a robust wellness program that focuses on all aspects of wellbeing can have a positive impact on an organization's corporate image, energy consumption, and productivity. The World Health Organization defines well-being not only as the absence of any disease or health problems, but also as the complete state of physical, mental, and social well-being. The eight dimensions of wellness include: emotional, physical, intellectual, financial, spiritual, occupational, social, and environmental. Minna B. Consulting, a mental health consulting practice, argues that each dimension of well-being serves as a useful benchmark for setting effective boundaries, which in turn can protect our mental health for challenging years like 2020. Taking action to grow and understand each dimension can set employees on the path to overall well-being and happiness.

With ever-increasing health insurance costs and the importance of employee health, employers should consider implementing a well-designed wellness program that benefits both employee health and employers' profits. Employees need to feel supported no matter how big or small the budget is. You can provide that support by offering a wellness program, which in turn can improve both the recruitment and retention of employees in your organization. Prioritizing employees’ well-being cuts health care costs, increases engagement, and reduces absenteeism. A wellness program that focuses on what employees most need and want takes a more proactive and informed approach to healthy living. Here is why you need a wellness program and how to get started.

Incentive programs have proven effective in optimizing everything from employee engagement and productivity to generating valuable sales and improving client retention. The best incentives are provided through personalized incentive programs that motivate, inspire, and engage all members of your organization. They should be issued on an ongoing basis with a specific set of indicators for improving employee performance. Incentive programs can increase employee productivity by up to 44% and motivate up to 66% of employees to stay with their company.