You've probably heard that gift cards are a great way to boost holiday sales, but did you know they can also help your business in many other ways? You might be surprised. Gift cards are easy to implement, and their benefits go way beyond convenience alone. That's why we've put together this list of eight reasons why gift cards are a smart move for businesses of all kinds!
Using gift cards can help your business in many ways!
The gift card market has been steadily growing over the past few years and shows no signs of slowing down. Gift cards are a great way to stay competitive and attract new customers, making it easier for you to sell products or services. And if you're worried about getting started, don't be! That's what we're here for. With our expertise in gift card fulfillment services, we've helped many businesses grow their sales by offering an innovative alternative payment option that's convenient and fun for customers.
1. Gift cards are evolving, and so should you.
Gift cards have become more than a small piece of plastic; they're getting personal. With so many options available now when it comes to customizing, it's easier than ever to make your customers feel special and unique, just like their recipients do. Not to mention, the evolution of digital gift cards has brought a safer way of gifting from anywhere. Global prepaid and gift card leader Blackhawk found that shopping frequency increased by 69% after offering digital payments. Interested in getting personal? Learn more at bit.ly/CustomRPG.
2. Gift cards are a great way to market your brand.
Gift cards are an easy and creative way to introduce your brand to new customers in store and online, allowing you to build cost-effective advertising using gift cards. Add your logo or a special message your customers will remember you for. If you're a business-to-business (B2B) company, gift cards are also a great way to show your appreciation for clients and reinforce your brand.
3. Gift cards can help you collect customer data.
If you have a gift card program, you can use the information from the cards to learn more about your customers and how they shop at your store. For example, when someone buys a gift card at one location but uses it somewhere else (like online), it shows them as being interested in both locations. This helps improve your business by providing better customer service, offering new products or services, and even improving marketing efforts by targeting specific demographics.
4. Gift cards boost holiday sales.
As we finish up quarter 2, it's time to start strategic planning for the holiday season. Gift cards have become a popular choice across various businesses to engage customers year-round, but especially for the holidays. Gift card programs make the holidays more cheerful for all, catering to everyone's unique interests and needs.
5. Gift cards are convenient and safe for your customers.
Your customers won't have to worry about carrying cash or keeping track of an expiration date since the value on a gift card never expires. Gift cards are also safer than paper vouchers because they're more accessible to purchase at different locations. Some businesses choose to deliver their products via email while others prefer to buy actual physical cards in person!
6. Gift cards increase loyalty.
If you give your customers gift cards, they're more likely to come back and spend money with you in the future. This is because they know that if they do come back, there will be something waiting for them (a freebie). In addition to being a reward for loyalty, gift cards can also be used as an incentive for customers who haven't spent much money on your website or store yet. If you use gift cards to reward customers for purchases that are above average or higher than normal, this will encourage people who wouldn't normally shop at your store to come in and make a purchase.
7. Gift cards make it easy to track data.
The best part of gift cards is that they make it easy to track your sales, inventory, and profits. You can easily see how many gift cards are being sold. When a customer buys a $50 gift card from your store, they're paying for that money in advance of ever using it at all, so this is essentially like selling an item at full price but allowing them to wait until later before using the product or service. You'll know exactly how much money has been spent on your products without having to guess based on customer feedback (which will vary). If enough people buy $50 worth of merchandise for themselves or others, then you know there's demand for what you're selling. If not, then maybe it's time for some changes in store layout or promotion strategy!
8. Gift cards can be distributed from anywhere.
One of the biggest benefits of gift cards is that they can be distributed anywhere. Whether you're a brick-and-mortar store or an e-commerce business, you have the flexibility to send out your gift cards in person or digitally. With our personal help, we'll fulfill your orders in bulk so you can focus on what you do best- growing your business!
With so many benefits, it's clear that using gift card programs is a smart move for all businesses!
We're here to help you engage with a wider audience. Our team has been working in this industry for years and knows what it takes to run a successful program. We've helped thousands of companies grow their businesses and engage with new customers through gift card programs. This way everyone wins-both sides get more traffic and sales while saving money along the way! So, what are you waiting for? We'd love to help you do the same at bit.ly/RPGcontact!
Sources: 8 ways gift cards can benefit your business | Worldpay from FIS (fisglobal.com)
