Ultimately, your incentive scheme should inspire your reps and make them feel valued and motivated to work hard. This way, your sales leads will be motivated to outdo themselves and your average reps will still have an achievable goal to reach. In this article, we will explore the ins and outs of implementing an effective sales incentive program.

In today's interconnected world, brand loyalty hinges on your ability to leverage the power of social media to connect with your prospects and customers. Anyone can interact with your brand 24/7 through a variety of digital channels by sending direct messages looking for support, posting reviews of your service or product quality, sharing them on their network, or inviting a friend to your website. Using social media to build brand loyalty isn't just about posting new products or updates; but it can lead to achieving business goals when used correctly. The best way to build strong relationships between your business and its customers is to provide them with incentives to remain loyal.