The perfect gift just got easier to find! There has never been a more ideal time to incorporate a digital gift card strategy into your business' holiday plans. Since the onset of the COVID-19 pandemic, digital gifting has become an integral part of the shopping experience. Even before the pandemic, consumers demand that gift cards are available digital and mobile.
The appeal of quick redemption and convenient paying is enough to make the sale of digital gift cards rise. But this past year has shown that digital gift cards also offer a safe way of rewarding, appealing to businesses and recipients of all kinds. We have put together some of the reasons why you should be giving a digital holiday gift to your employees and customers this holiday season.
Gift Card Sales On The Rise
Gift card sales typically grow around the holidays, but since the onset of the COVID-19 pandemic, gift card sales are selling 198% more now than they were last fall. In 2018, 76% of shoppers planned to buy at least one gift card or e-gift card.
Contactless Gifting
Digital gift cards are the ideal form of contactless gifting. With more employees and customers working from home this year, a digital gift card is a perfect way to safely and instantly send digital gift cards through email. You don't need to worry about shipping, delivery, or safety this year.
Fast and Easy Delivery
Digital gift cards are easy to buy AND give. There is no need to leave your office to purchase gifts with digital gift cards. Digital gift cards offer you a way to order holiday gifts in bulk online. Once you buy your digital gift cards, they are delivered instantaneously to your recipients' email. You are making it easy for you to give but also convenient for your recipients.
RPG Card Services offers a wide variety of digital gift cards to choose from. We have put together a few top options that are popular this holiday season.
Multi-Store Gift Cards
Multi-store gift card options are an excellent option for holiday gift-giving. They offer your recipients the ability to choose where they want to use their gift based on the curated set of stores and restaurants available on the gift card. We offer a wide variety of digital gift cards that offer this option.
- Happy Cards – these gift cards offer a fun, unique, and new way to gift. These products provide the best-curated selection of leading brands, ensuring that every gift is appreciated and enjoyed. An example includes a Happy Holidays Gift Card, which is redeemable at Macy's, GameStop, P.F. Chang's, Chili's, Ulta Beauty, Lowes, or Red Lobster locations.
- Darden® Gift Card – One card, all the favorites. This digital git card features all the favorites: Olive Garden, LongHorn Steakhouse, Cheddar’s Scratch Kitchen, Yard House, Seasons 52, and Bahama Breeze.
- Brinker® 4-Choice Gift Card – this digital gift card offers your recipients 4 top restaurant choices to be used at Chili's Grill & Bar, Romano's Macaroni Grill, On The Border Mexican Grill & Cantina, and Maggiano’s Little Italy.
Vanilla® eReward Visa®
This safe, simple, and effective reward is perfect for holiday gift-giving. This reward is offered digitally; this reward provides flexibility for you and your recipients. The eReward can be used to make purchases online or over the phone virtually anywhere in the U.S. and come in various denominations.
We offer hundreds of other digital gifting options. To learn more, contact us today!
Sources: 8 Reasons Why Digital Gift Cards Are the Future of Consumer Rewards. (2018, October 26). Retrieved November 2, 2020, from Perkalead website: https://www.perkalead.com/8-reasons-why-digital-gift-cards-are-the-future-of-consumer-rewards/; Buyer’s Guide - • • • • - Looking for a Specific Brand - Looking for Multiple Brands or Pre-Paid Cards. (n.d.). Retrieved November 2, 2020, from www.usegiftcards.org website: https://www.usegiftcards.org/IGCC/Resources/Buyers-Guide/Buyers-Guide.aspx; E-gift card vs. Gift Card - Which is a Better Gift? (2014, June 3). Retrieved November 2, 2020, from VersusBattle.com website: http://www.versusbattle.com/e-gift-card-vs-gift-card/; Hunter, S. (2020, July 6). 5 Things You Need to Know about eGift Cards | GCG. Retrieved November 2, 2020, from GiftCards.com website: https://www.giftcards.com/gcgf/egiftcard-tips#:~:text=One%20of%20the%20primary%20benefits%20of%20sending%20gift; Koksal, I. (2020, February 21). How Digital Gift Card Businesses Are Using Big Data To Boost Customer Experience. Retrieved November 2, 2020, from Forbes website: https://www.forbes.com/sites/ilkerkoksal/2020/02/21/how-digital-gift-card-businesses-are-using-big-data-to-boost-customer-experience/?sh=5bd7f39c7641