The digital age has provided new opportunities for companies to engage with their customers. Break free from the limitations of your marketing mindset and find business-specific ways to delight customers. Digital rewards are a great way to incentivize repeat business, initiate promotions, reward loyal customers, and build rapport.

Why Digital Rewards Work

Digital reward cards are becoming increasingly popular for many small businesses operating entirely online or looking for ways to minimize physical contact with their customers. Marketers can use digital gift cards to proactively influence behavior because they provide a voluntary platform for shoppers to see what they are doing, where they are spending, and how they are progressing. Plus, digital rewards are a goodwill gesture that lets potential clients know that you value their time. Not only can digital rewards increase the lifetime value of your visitors, but they can also be a great way to attract new customers.

Loyalty Programs

According to Statista, affiliate marketing grew immensely in 2021 and is predicted to increase by 12% and reach $8.2 billion in 2022. Launching a loyalty rewards program is a great way to drive more sales, improve customer experience, and increase customer loyalty. It's important to choose an approach that best suits the nature and personality of your business. To create a customer reward program that works for your unique brand, you need to know what consumers want, how rewards evolve with technology, and how leading companies operate today.

If you use a CRM system that stores existing customer emails, you can easily run drip campaigns that send digital rewards based on their engagement or important events. By incorporating digital rewards into your loyalty programs, you can turn fickle customers into loyal customers and loyal customers into brand ambassadors.

Examples of Digital Incentives

Digital rewards help you brainstorm which customer reward options are best for your brand and then create a program that delivers results. Encourage your customers to…

• Try related products based on previous purchases
• Visit the store repeatedly
• Download your application
• Sign up for a loyalty program
• Increase their cart size
• Award referrals for lead generation
• Earn double points when buying from two stores, products, or services
• Follow your social media

These are all examples of how you can leverage your alliances with well-known brands to increase your sales and presence. Rather than limiting employee rewards to the deals and referrals they make, show your appreciation throughout the customer journey. Tailoring your rewards to the individual needs of your customers will strengthen your relationship and develop brand loyalty that lasts well beyond the purchase. Rewarding your most active customers can help you build long-term relationships that bring tangible value to your business. Whether you run an online e-commerce business or a brick-and-mortar store, offering digital rewards to your loyal customers is a must to keep them coming back. 

Digital Word of Mouth

By rewarding customers who interact with you online, you are fueling a network of brand ambassadors who are essentially pushing new business along the way. Give them something in exchange for the time they spend helping you grow your business to keep these significant influencers excited. With RPG Card Services, you can send digital rewards directly to your customers emails and provide rewards quickly and efficiently. Get the most out of your online connection by rewarding customers who reward you.

Reward programs are one of the best and most successful ways to build brand loyalty and increase sales for both small and large businesses. At RPG Card Services, we help dozens of brands motivate and attract customers by using digital reward cards to enhance the customer experience and drive your marketing strategy.

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