Digital rewards programs are the latest trend in customer retention, borrowing heavily from the recent wave of gamification. They are one of the best ways to show customers that you care about their experience and value their support for your business. Loyalty programs reward customers for frequent engagement with your brand through a structured marketing strategy with unique activities that fit your audience. The main goal is to increase customer loyalty by rewarding the most profitable customers for repeat purchases and developing habits. Increase the chances of regular customers sharing their joy with your brand no matter where they are with digital rewards.
Bring in New Customers from ANYWHERE!
Offering loyalty rewards as an acquisition strategy helps attract new customers and strengthens your sales. This helps combat the huge cost of attracting new customers, as digital loyalty programs offer consumers an incentive to buy your company's products in the form of bonuses, special offers, discounts, personalized offers, or local currency. Digital rewards can be given to anyone and entice new customers who may have never heard of your brand before. Whether you run an online e-commerce business or a physical store, offering digital rewards to your loyal customers is a must to keep them coming back. The better the program, the more they will spread the love to their friends, families, and even strangers online.
You Will Always Find Your Loyalty Card
It is wise to offer digital loyalty cards to accumulate points and earn rewards to spoil your customers as much as possible. For example, customers with digital loyalty cards can earn money or get special offers if they refer a friend. Customers can easily sign up, track new rewards, and redeem them in one quick and easy transaction using their mobile phone with a digital loyalty card. They will not lose their cards, the rewards they deserve, and they will not need to physically go to their wallet to find them.
Keep Track of Trends and Inventory
Since so many customers use loyalty programs from their mobile phones, you can predict what your customers will do and buy. Whether customers track their progress by scanning physical receipts or sending electronic receipts, you can collect this information to reward them for purchasing your items, while at the same time processing receipts for more information. This useful tool will help you better segment and understand your recipients and develop more targeted rewards marketing campaigns.
Virtual Personalization Ability
According to Super Office, 45% of email subscribers are likely to read an email depending on who it is from, and 33% open an email based on its subject line! Email offers the ability to say hello by name when customers log into their online rewards console, which is a great way to increase brand loyalty. At RPG Card Services, you can also customize or co-brand gift cards both physically and digitally. Offering this small added touch goes a long way for recipients to recognize your brand and increases your selection for customers’ gift purchases!
You Can Create a Sophisticated Program
A great example is a VIP program, which rewards only customers who make significant and frequent purchases. While it is possible to earn exclusivity rewards through different card tiers, managing exclusivity rewards is much easier with a digital program where customers can track their progress to higher levels and instantly unlock new awards. The VIP rewards program does a good job of keeping up with the increase in customer exchange costs as they should give up their elite status and progress so far if they switch to a competitor. Plus, when you stick to non-transferable rewards like discounts or in-store credits, the customer is even more motivated to spend money with your brand.
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